Create an agent - Brainstormer

You can create an agent from the Agents page in your dashboard. Click Creator Wizard to generate an agent from your content sources, or Classic Setup to configure each option yourself.

Classic Setup
Creator Wizard

Classic Setup walks you through six steps. You can move forward and backward freely — earlier steps are saved as you go.

Basic info

Enter a name for your agent (required) and an optional description.Set the status to Draft if you want to configure and test the agent before making it live, or Published to activate it immediately.Agent names must be 255 characters or fewer. Descriptions can be up to 2,000 characters.

Select model

Choose the AI model that powers your agent. Brainstormer gives you access to 300+ models from providers including OpenAI, Anthropic, Google, Meta, Mistral, and more.Use the provider filter to narrow the list. Each model card shows context window size, input/output pricing, and recommended use cases.Model selection tips:

For fast, high-volume use cases (customer support, FAQ bots), smaller or free-tier models reduce cost with minimal quality loss.
For complex reasoning, document analysis, or multi-step tasks, larger models like GPT-4o or Claude 3.5 Sonnet perform better.
If you attach a knowledge base, choose a model with a larger context window so it can incorporate more retrieved content.

You can change the model at any time from the agent’s edit page. Switching models creates a new version in version history.

System prompt

The system prompt is the set of instructions your agent follows in every conversation. It defines the agent’s persona, scope, tone, and any rules for how it should respond.Template variables. The prompt editor supports Mustache syntax for dynamic values. For example, {{user_name}} is replaced at runtime with the actual user’s name when you pass it through the API or conversation variables.

You are a helpful support assistant for Acme Corp.
You are speaking with {{user_name}}.
Only answer questions about Acme products. If a question is out of scope, politely redirect.

The editor shows a character count and warns you when the prompt is approaching the model’s context limit.

Be specific. The more clearly you define the agent’s role and boundaries, the more consistently it behaves.

Voice setup (optional)

Clone a custom text-to-speech voice for your agent, or skip this step and use the default TTS voice.Click Create Custom Voice to open the voice upload interface, or Skip Voice Setup to continue without one. You can add or change a voice at any time from the agent’s edit page.See the voice cloning guide for full details on uploading audio samples and configuring voice settings.

Knowledge bases (optional)

Link one or more knowledge bases to your agent. When linked, the agent automatically searches the knowledge base on every message and includes relevant content in its response.Toggle any knowledge base from your organization to link or unlink it. You can attach multiple knowledge bases if your content spans different collections.

Knowledge bases must be created separately before you can link them here. Go to the Knowledge section to create one.

Review and save

The preview step shows a summary of your agent’s configuration: name, model, system prompt, voice setup, and linked knowledge bases.You can also open a live chat window to test the agent before publishing. This lets you verify the system prompt and knowledge base responses before your agent is live.Click Save Agent to create the agent. You are taken back to the Agents page where your new agent appears in the list.

The Creator Wizard is designed for content creators, subject-matter experts, and anyone who wants to turn their existing public content into a knowledge-grounded agent. It builds the system prompt and knowledge base for you automatically.

Connect sources

Add the URLs where your content lives. Brainstormer supports standard web pages, RSS feeds, and sitemaps.Paste a URL into the input, choose the platform type (webpage, YouTube, Substack, Medium, LinkedIn, and others), and click Add. Repeat for each source. You can add as many sources as you need.The wizard collects your sources as a list and does not start ingesting them until after the agent is created. Nothing is saved to your account yet.

Sources must be publicly accessible. The wizard cannot scrape pages behind a login or paywall.

AI profile

Brainstormer fetches a preview of your connected sources and sends that content to an AI model to extract a creator profile. This usually takes 10–15 seconds.The AI identifies:

Your name and role
Your expertise topics
Your target audience
Your voice and tone

It also generates a content summary and a system prompt scaffold tailored to your profile.You can edit every field. If the AI analysis fails (for example, if a URL is not reachable), you can fill in the profile manually and click Generate Prompt from Profile to create a system prompt from your inputs.

Review and launch

Review the final configuration before creating the agent:

Edit the agent name and description (the name defaults to [Your Name] AI)
Select the AI model that will power the agent
Confirm the connected sources that will be synced to the knowledge base

Click Create Creator Agent to launch. Brainstormer does the following in order:

Creates a new knowledge base linked to your organization
Adds all your sources to that knowledge base and starts background sync
Creates the agent with the generated system prompt, linked to the knowledge base
Redirects you to the agent’s edit page

Full vector indexing of your content runs in the background after the agent is created. The agent is immediately usable, and knowledge base responses improve as indexing completes.

Draft vs. published

An agent with Draft status is visible in your dashboard and can be tested in the preview chat, but it does not serve live conversations through the API or public embed links. Set an agent to Published when it is ready for real users. You can toggle the status at any time from the agent’s edit page — changes take effect immediately.

Publishing an agent makes it immediately accessible to any user or integration with the agent’s API credentials. Test thoroughly in draft mode before publishing.

Documentation Index

​Draft vs. published

Draft vs. published